Content Marketing

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• Social Media Trends for 2016: Marketers' Top Platforms and Content TypesAyaz Nanji
  Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...
  Content, Content Marketing, Digital Marketing, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Copywriting in the Content Era: A Guide for Writers Starting OutMat Zucker
  Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
  Content, Content Marketing, Content Strategy, Copywriting, E-Books, Writing, Writing Whitepapers
• How to Measure the Value of Your Content: Three Sets of MetricsTarah Speck
  More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Metrics, ROI, Sales, Web Content, Writing
• Three Types of Video That Marketers Need to Have on Their Company WebsiteMarsha Druker
  You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with ...
  Content, Content Marketing, Customer Acquisition, Sales, Testimonials, Websites
• The State of Digital Marketing in India: Budget and Channel TrendsAyaz Nanji
  Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Social Media vs. Content: Where Should You Invest?Rohan Ayyar
  Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where ...
  Advertising, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Marketing Strategy, ROI, Social Analytics, Social Media, Twitter
• Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel StageAyaz Nanji
  Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
  B2B Marketing, Content, Content Marketing, Research Summaries, Sales, Survey Data
• Marketers' 10 Most Common Copyright Questions... Answered!Kerry O'Shea Gorgone
  Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
  Content, Content Marketing, Publishing, Web Content, Writing
• The New Rules of B2B Public RelationsVanessa Horwell
  B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Marketing Strategy, Public Relations
• Eight Ways Planning Will Make You a Better Content MarketerMeg Hogan
  Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, ...
  Career Management, Content, Content Marketing, Marketing Planning, Social Media
• The Science Behind the Most Popular Infographics [Infographic]Verónica Jarski
  Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
  Content, Content Marketing, Content Strategy, Customer Engagement, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter
• Kill These 12 Content Marketing Software Bugs (It's Not What You Think)Ernest Nicastro
  These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Four Kinds of Periscope Broadcasts You Should Be CreatingAshley Faus
  If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
  Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Social Media
• How to Create Content Ideas for New Clients [Infographic]Verónica Jarski
  Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating ...
  Content, Content Marketing, Content Strategy, Copywriting, Customer Relationships, Marketing Strategy
• Content Marketing Production: Creative Solutions Few B2B Marketers Know How to DeployTodd Ebert
  B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  B2B Marketing, Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Writing
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• Seven Common Blogging Mistakes to Avoid [Infographic]Verónica Jarski
  Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Media, Websites, Writing