Content Marketing

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• How a Content Strategy Delivered 55% More Sales Leads Each MonthJason Emanis
  How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why ...
  Content, Content Marketing, Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy, Measurement, Metrics, Social Media
• Arm Your Content Marketing for the New Battlefield [Infographic]Verónica Jarski
  The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Challenges, Social Media, Technology, Web Content
• Do's and Don'ts of Top-of-Funnel MarketingMaribeth Ross
  Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, Technology, Thought Leadership
• 2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
  Advertising, B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Research Summaries
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• Three Tips for Crafting Newsworthy Brand NarrativesShelley Pringle
  The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips ...
  Brand Management, Branding, Content, Content Marketing, Creativity, Public Relations, Writing
• Seven Ways to Ensure Fans Don't Miss Your Facebook Page UpdatesTom Treanor
  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in ...
  Advertising, Blog Comments, Content, Content Marketing, Customer Acquisition, Customer Relationships, Facebook, Lead Generation, Social Media, Social Networking, Twitter
• Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
  Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
  Content, Content Marketing, Customer Relationships, Hiring Outside Resources, Reputation Management, User-Generated Content
• How to Enable Sales With Content MarketingTom Whatley
  Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the ...
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Generation, Lead Nurturing, Sales
• Generation Gap: Online Content Consumption and AgeAyaz Nanji
  How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
  Content, Content Marketing, Content Strategy, Customer Behavior, Direct Marketing, Millennials, Research Summaries, Survey Data
• Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]Verónica Jarski
  The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.
  Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Social Media, Videos
• Five Ways to Beat Content Format FatigueMarie Dollé
  Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content.
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• A Simple Content Formula to Build Trust in InnovationHywel Curtis
  Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
  Brand Positioning, Content, Content Marketing, Content Strategy, Customer Relationships, Customer Retention, Writing
• How to Increase Website Traffic Without Focusing on Text Content CreationMark Runyon
  Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how ...
  Blogging, Content Marketing, Keywords, Search Engine Marketing, Social Media, User-Generated Content, Web Content, Website Design, Websites