Content Marketing

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• Extend Your Marketing Video's Shelf Life: How and When to IterateBrad Jefferson
  Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here ...
  Content, Content Marketing, Keywords, Search Engine Marketing, Social Media, Videos, YouTube
• Seven Ways to Increase Your Webinar RegistrationsLauren Barber
  With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Sales, Webinars
• Five Surprising Ways to Write Addictive Business Blog PostsLisa Pierson
  So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business ...
  Blogging, Content, Content Marketing, Copywriting, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Writing
• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• How to Find the Perfect Content Curation Topics for Your Content StrategyMichael Gerard
  Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
  Content, Content Marketing, Content Strategy, Customer Engagement, Thought Leadership
• Content and Social Tactics That Generate Leads for B2B MarketersAyaz Nanji
  B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
  B2B Marketing, Content, Content Marketing, Lead Generation, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
  You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Nurturing, Management, Print Collateral, Project Management, Sales
• Content Marketing Trends in 2016 [Infographic]Verónica Jarski
  As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
  AI, Content, Content Marketing, Content Strategy, Digital Marketing, Social Media
• Four Ways to Stop Your Infographic From Being a Total FlopRebecca Joyner
  Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  Content, Content Marketing, Inbound Marketing, Lead Generation, Public Relations, Social Media
• B2B Buyers' Favorite Content Types and ChannelsAyaz Nanji
  The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any IndustryRogelio Rodriguez
  Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Personas, Writing
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• How to Get More Organic Traffic to Your ContentNick Chowdrey
  You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of ...
  Advertising, Content, Content Marketing, Content Strategy, Search Engine Marketing, SEO, Social Media
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Nine Things Every Successful Content Strategist UnderstandsMicah Pratt
  If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  Career Management, Content, Content Marketing, Content Strategy, ROI, Search Engine Marketing, SEO
• Four Content Marketing Investments to Make This YearMatt Cooper
  As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, ...
  Content, Content Marketing, Content Strategy, Marketing Analytics, Marketing Strategy
• Content Marketing Staffing in EnterprisesAyaz Nanji
  Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a ...
  Career Management, Content Marketing, Research Summaries, Survey Data
• Five Reasons Interactive Content Drives EngagementAnna Talerico
  Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, Marketing Strategy
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• Use More GIFs to Boost Customer Engagement This YearMarissa Aydlett
  GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement