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• Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]Verónica Jarski
  Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
  Content, Customer Engagement, Marketing Strategy, Pinterest, Sales, Social Media
• Five Steps to Creating a Video Marketing StrategyMichael Litt
  Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Sales, Videos, Web Content
• The 18 Publishers That Are Shared Most on Social NetworksAyaz Nanji
  Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
  Content, Content Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• Why B2B Marketers Need to Embrace Native AdvertisingHelen Grimshaw
  B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.
  Advertising, Content, Customer Engagement, Marketing Strategy, Native Advertising, Sales and Advertising
• 2015 B2B Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Research Summaries, Search Engine Marketing, Social Media, Web Content
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS
• How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)Mandi Ellefson
  Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Inbound Marketing, Web Content, Writing
• Localization Should Be a Forethought: Five Tips for SuccessDarren Megarry, Evelyn Toro
  Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success.
  B2C, Brand Positioning, Branding, Content, International Marketing, Local Marketing, Marketing Strategy, Positioning, Retail Marketing, Web Content, Websites
• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• The Truth About Press Release MetricsLydia Fakhouri (Howard)
  The ROI of a press release isn't measured by the number of views it received.
  Content, Content Marketing, Measurement, Metrics, Press Releases
• Online Video Trends: Mobile Viewership More Than Doubled YOYAyaz Nanji
  Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
  Content, Content Marketing, Customer Behavior, Research Summaries, Videos
• Digital Video Vital Signs: How Healthy Is Your Online Video Investment?Jessica Hall
  As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs ...
  Content, Engagement, Measurement, Metrics, Mobile Marketing, ROI, Videos
• 10 Tips for Managing Your Visual Content (Without Going Crazy)Liz McClellan
  Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare.
  Content, Content Marketing, Digital Marketing
• Seven Content Marketing Tips for Media Pickup and Massive ExposureLarry Kim
  Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ...
  Content, Content Marketing, Positioning, Public Relations, Social Media, Web Content, Word-of-Mouth
• Outsourcing Your Content Creation: Agencies vs. FreelancersMichael Gerard
  As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
  Content, Content Marketing, Hiring Outside Resources, Inbound Marketing, Marketing Operations
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Media Viewing Grows Thanks to Digital Video, Even as TV Viewing DeclinesAyaz Nanji
  Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
  Content, Customer Behavior, Research Summaries, Videos
• What's the Future of SEO in a Visual World?Apu Gupta
  The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change ...
  Content, Search Engine Marketing, Search Engines, SEO
• The Driving Forces Behind 10 Years of Storytelling [Infographic]Peter Baron
  This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
  Blogging, Content, Copywriting, Press Releases, SEO, Social Media, Writing