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• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• Top Website Best-Practices to Boost Your SEOLee W. Frederiksen
  Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
  Content, Customer-Centric, Customer Experience, Keywords, Search Engine Marketing, SEO, Website Design, Websites, Writing
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Why You Need to Stop Avoiding Google+Samantha Shelley
  I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's ...
  Content, Digital Marketing, Google+, SEO, Social Media, Social Networking, Websites
• Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Jarski
  Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
  Advertising, Brand Ambassadors, Brand Awareness, Content, Customer Engagement, Product Marketing, Videos, YouTube
• The Emotions That Make Images Go ViralAyaz Nanji
  What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Survey Data
• Pinterest for E-Commerce [Infographic]Verónica Jarski
  Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Marketing Strategy, Pinterest, Social Media
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• What I Learned About Building a Content Presence by Pushing on the FlywheelLouis Gudema
  Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But ...
  Career Management, Content, Content Marketing, Marketing Strategy, Personal Branding, Writing
• In the Content Marketing Kingdom, Third-Party Experts RulePhilip Paranicas
  The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Public Relations, Social Media, Testimonials, Thought Leadership, User-Generated Content
• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement
• The Five Essential Elements of a Great Company Story [Infographic]Sandra Stewart
  Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Writing
• Three Options for Creating Web Content in Another LanguageNeil Payne
  More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences?
  Content, Copywriting, Marketing Strategy, Websites
• How to Build a Blogging Content StudioMatthew Stibbe
  We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Web Content, Writing
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 DaysHarmit Kamboe
  If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be ...
  Career Management, Content, Content Marketing, Customer Insight, Facebook, LinkedIn, Measurement, Social Media, Social Networking, Thought Leadership, Twitter