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• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• Marketers' Five Favorite Holiday Image ThemesAyaz Nanji
  Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis.
  Content, Content Marketing, Research Summaries
• Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial ImpactLiam Curley
  At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become ...
  B2C, Content, Customer Experience, E-Commerce, International Marketing, Local Marketing, Retail Marketing, SEO, Web Copy, Website Design, Websites
• The Top 10 Keys to Writing Attention-Capturing Subject LinesCurt Keller
  All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing ...
  Content, Direct Marketing, Email Campaigns, Email Deliverability, Email Marketing, Email Subject Lines, Writing
• Five Takeaways From the B2B Marketing Forum 2014Zachary Dominitz
  I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference.
  B2B Marketing, Content, Customer Engagement, Marketing Strategy
• #SocialSkim: Facebook's Anonymous Rooms, Kotex-Sponsored Vampires, Foursquare's First Ad CampaignAngela Natividad
  Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Inbound Marketing, Instagram, Marketing Strategy, Publishing, Social Media, SocialSkim, Twitter
• Content Marketing Lessons From the Battle Between Amazon and HachetteSeth Dotterer
  Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Websites
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• Four Ways to Help Guest Writers Contribute Great Content for Your Company BlogLisa Kasanicky
  A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Writing
• #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!Angela Natividad
  Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Market Research, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Presentations Gone Wrong: Five Rules for Avoiding a Really Bad PresentationPooja Lohana
  We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a ...
  Content, Customer Communications, PowerPoint, Presentations, Public Speaking, Sales
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• What You Need to Do to Become a Thought LeaderEd Barks
  Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
  Career Management, Content, Market Research, Public Relations, Public Speaking, Publishing, Thought Leadership, Writing
• #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like, More!Angela Natividad
  Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch ...
  Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• How to Innovate Your Email Marketing: Unlock the Fourth Type of CampaignMichael Fisher
  Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Engagement
• Five Email Mistakes Even the Experts MakeAmanda Kiviaho
  Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
  Content, Email, Email Marketing, Metrics, ROI
• Are Consumers Willing to Pay for Content From Online Publishers?Ayaz Nanji
  Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according ...
  Content, Customer Behavior, Pricing, Research Summaries, Survey Data