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• Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create ItAnne Marie Kelly
  Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...
  Brand Management, Brand Positioning, Branding, Content, Customer Communications, Positioning, Writing
• These Hot Trends in Customer Experience Make Companies Seem More HumanSid Banerjee
  Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs.
  Content, Customer Satisfaction, Customer Service, Digital Marketing, Technology
• Top 5 Keys to Customer RetentionMike Saldi
  Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  B2B Marketing, Brand Loyalty, Content, Customer Advisory Programs, Customer-Centric, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Product Management, Sales
• How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Nearly half (47%) of the content links shared by marketing executives on Twitter comes from mainstream media sources, according to a recent report from Leadtail and Neustar.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter
• Eight Mobile App Metrics Marketers Should Know (but Often Overlook)Taru Bhargava
  You've worked hard to develop content for your mobile marketing. So don't ignore the metrics that let you know whether your app rocks—or needs work.
  Consumer Electronics, Content, Customer Experience, Digital Marketing, Measurement, Metrics, Mobile Marketing
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• Best-Practices for Developing a B2B Online Review ProgramVinay Bhagat
  Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Generation, LinkedIn, Sales, Social Media, Technology, Testimonials, User-Generated Content, Word-of-Mouth
• How Online Publishers Can Take Advantage of Automation in EmailTony D'Anna
  Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  Content, Customer Acquisition, Customer Retention, Email, Email Campaigns, Marketing Automation, Newsletters, Personalization, Publishing, Segmentation
• A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)Rob Morris
  This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but ...
  Content, Digital Marketing, Management
• Elements of a Successful Creative Pitch [Infographic]Verónica Jarski
  You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation.
  Career Management, Content, Creativity, Marketing Tips, Presentations
• #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!Angela Natividad
  See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Television, TV, Twitter, Vine
• Three Ways to Create Content That Nurtures Customer RelationshipsBrendan Reid
  What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help.
  Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Relationships
• Human-Centered Design Should Be a CMO's Best FriendChokdee Rutirasiri
  Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings.
  Content, Customer Engagement, Marketing Strategy, Website Design
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• Five Ways to Create Content That Reigns [Infographic]Verónica Jarski
  How can marketers better create content that rises above the competition? Here are five suggestions.
  Content, Content Strategy, Data, Marketing Strategy, Web Content
• #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!Angela Natividad
  Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Social Analytics, Social Media, SocialSkim, Vine
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• A Content Marketer's Guide to Not Getting OverwhelmedSylvia Jensen
  Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Project Management
• B2B Content on Social Media: Top Networks and TacticsAyaz Nanji
  Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data