Marketing Strategy

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• Marketing Video: Data-Driven Marketing for Sustainable GrowthAshley Ruppert
  In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems.
  Data, Marketing Strategy, Measurement, Metrics, Personalization, ROI
• Inbound vs. ABM? That's the Wrong QuestionAdena DeMonte
  Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing.
  Account-Based Marketing, Inbound Marketing, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership
• The Science Behind the Most Popular Infographics [Infographic]Verónica Jarski
  Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
  Content, Content Marketing, Content Strategy, Customer Engagement, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content
• Four Signs That Your PR Professionals Stink (and May Be Wrecking Your Business)Melissa Duko
  When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen ...
  Digital Marketing, Marketing Strategy, Public Relations
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
  To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  Content, Content Strategy, Hiring Outside Resources, International Marketing, Local Marketing, Marketing Strategy
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Four Kinds of Periscope Broadcasts You Should Be CreatingAshley Faus
  If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
  Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Social Media
• How to Create Content Ideas for New Clients [Infographic]Verónica Jarski
  Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating ...
  Content, Content Marketing, Content Strategy, Copywriting, Customer Relationships, Marketing Strategy
• How Business Leaders View Digital MarketingAyaz Nanji
  More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• How to Make Public Relations Drive SEOBrian Bennett
  PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  Content, Inbound Marketing, Integrated Marketing, Marketing Strategy, Public Relations, SEO
• 21 Video Marketing Ideas for Small-Business Budgets [Infographic]Barry Feldman
  Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
  Content, Content Marketing, Copywriting, Marketing Strategy, Mobile Marketing, SEO, Social Media, Videos
• Three Free Promotions That Grab Your Customers' AttentionTom Caporaso
  Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
  Advertising, Customer Engagement, Marketing Strategy, Sales, Sales and Advertising
• Five B2C Approaches That B2B Marketers Should StealBruce Swann
  B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow.
  B2B Marketing, B2C, Digital Marketing, Marketing Challenges, Marketing Strategy
• Four Ways to Measure Your Experiential Marketing CampaignJeff Snyder
  Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
  Customer Engagement, Customer Experience, Engagement, Experiential Marketing, Marketing Strategy, Measurement, ROI, Tradeshows/Events
• Four Traits That Turn Your Brand Story From Meh to MarvelousBrad Shelton
  Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ...
  Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Writing
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• The Inbound Marketing Channel That Most Executives Are MissingTom Goodmanson
  When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But they often forget this one powerful inbound marketing channel.
  Customer Behavior, Customer Communications, Customer Relationships, Management, Marketing Strategy