Marketing Strategy

Topics » Articles » Marketing Strategy

• The Top-Rated Content Marketing Software PlatformsAyaz Nanji
  Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review ...
  Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Technology
• Need Content? Drop Your Agency and Create Your Own Brand NewsroomAviv Canaani
  Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those ...
  Brand Management, Content, Marketing Budgets, Marketing Strategy, Public Relations
• Are Marketers Optimistic About the Rest of 2016?Ayaz Nanji
  Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according ...
  Marketing Strategy, Research Summaries, Survey Data
• The Psychology of Successfully Marketing to Millennials [Infographic]Verónica Jarski
  Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.
  Consumer Electronics, Demographics, Marketing Strategy, Millennials, Mobile Marketing, Smartphones
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)Mark Eardley
  Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Positioning, Pricing, Sales, Value Propositions
• Five Social Best-Practices and Their Examples From the Food IndustryPaige Leidig
  What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry.
  Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Social Media
• How Content Marketers Feel They Measure Up to Their PeersAyaz Nanji
  Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This WeekChristian Neri
  This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ...
  Advertising, Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim
• Understanding the Hidden Costs of LocalizationRichard Harpham
  More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization.
  Content, Content Strategy, High-Tech Marketing, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Websites
• Why Video Marketing's Popularity Is Great News for WritersBecky Brooks
  The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)Mark Eardley
  In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their ...
  B2B Marketing, Brand Positioning, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Personas, Positioning, Print Collateral, Sales
• Seven Instagram Best-Practices for Building Your AudienceVerónica Jarski
  Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media, Social Networking
• #SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories This WeekChristian Neri
  Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, SMS, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Marketing Video: Personalize Your Outreach With Account-Based MarketingMalinda Wilkinson
  As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales ...
  Account-Based Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Sales
• Three Tips for Building Internal Support for Influencer MarketingTodd Cameron
  No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Public Relations
• Hot Trends in Marketing Automation You Need to KnowKevin Akeroyd
  To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends.
  B2B Marketing, Email, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Technology
• Are Marketers Satisfied With How They're Using Data?Ayaz Nanji
  Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April ...
  Data, Marketing Strategy, Research Summaries, Survey Data
• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites