Marketing Strategy

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• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely SuccessfulAlexander Skorka
  The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take ...
  Data, Marketing Dashboards, Marketing Operations, Marketing Strategy, Measurement, Metrics
• The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
  Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
  Campaign Management, Content, Content Marketing, Marketing Strategy, Sales
• Four Critical Components of Your Customer Journey MapKoren Stucki
  A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding ...
  Customer-Centric, Customer Experience, Customer Relationships, Marketing Strategy
• The Top Challenges Facing B2B MarketersAyaz Nanji
  B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.
  B2B Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• A Sensible Social Media Checklist for Businesses [Infographic]Verónica Jarski
  Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
  Blogging, Content, Content Strategy, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter, Writing, YouTube
• Five Customer Insight Mistakes You Must AvoidDenyse Drummond-Dunn
  Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and ...
  Advertising, Customer Behavior, Customer Insight, Marketing Strategy, Positioning, Value Propositions
• What You Need to Know About Account-Based Marketing [Infographic]Verónica Jarski
  Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
  Account-Based Marketing, B2B Marketing, Customer Engagement, Lead Generation, Marketing Budgets, Marketing Strategy, Sales, Time Management
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of ExcellenceLaura Patterson
  Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing ...
  Career Management, Management, Marketing Operations, Marketing Strategy, Measurement
• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Why You Really Need to Stop Overlooking Generation XRyan Manchee
  Between Baby Boomers and Millennials, Generation X is often the forgotten middle child. But brands willing to invest in Gen X can capitalize on the following benefits of marketing to ...
  Demographics, Marketing Strategy, Marketing Tips, Millennials
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites
• B2B Buyers' Favorite Content Types and ChannelsAyaz Nanji
  The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Interactive Personalized Video Has Killed One-Size-Fits-All MarketingDavid Schwartz
  RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Videos
• Are Marketers Succeeding With Their Personalization Strategies?Ayaz Nanji
  Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft.
  Marketing Strategy, Personalization, Research Summaries, Survey Data
• Ignoring Mobile? Then Say Goodbye to Your Marketing PlanPaul Ruppert
  When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile ...
  Customer Acquisition, Customer Engagement, Engagement, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Targeting
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data