Content Marketing

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• Three Ways to Create Content That Nurtures Customer RelationshipsBrendan Reid
  What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help.
  Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Relationships
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• A Content Marketer's Guide to Not Getting OverwhelmedSylvia Jensen
  Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Project Management
• B2B Content on Social Media: Top Networks and TacticsAyaz Nanji
  Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• This Is the Secret to Great B2B ContentDr. Andrew Bredenkamp
  Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone ...
  B2B Marketing, Brand Management, Content, Content Marketing, Customer Engagement, Social Media
• Six Content Marketing Myths—BustedSandra Stewart
  B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Communications, Lead Generation, Sales, Thought Leadership, Web Content, Writing
• The Perfect Pinterest Formula for Growing Your FollowingAndy Eliason
  Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...
  Content, Content Marketing, Digital Theory, E-Commerce, Pinterest, Retail Marketing, Social Media
• These Five Essential Habits of Curators Will Make You a Smarter MarketerRohit Bhargava
  These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  Career Management, Content, Content Marketing, Marketing Strategy
• Top B2B Marketing Channels and TacticsAyaz Nanji
  Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Five Things to Remember When Planning Your Next B2B Marketing CampaignJon Mowat
  Creating a B2B campaign? Be sure to keep these important factors in mind.
  B2B Marketing, Brand Management, Content Marketing, Marketing Strategy, YouTube
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• UGC Can Strengthen the Relationship Between Your Social Media and Content MarketingJake Athey
  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
  Brand Ambassadors, Content, Content Marketing, Social Media, Videos
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• Five Tips for Writing Case Studies That Aren't Boring as HellThomas J. Armitage
  Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
  Case Studies, Content Marketing, Lead Generation, Testimonials, Web Content, Writing
• Content Marketers, Quit Selling Like It's 2004 [Infographic]Verónica Jarski
  Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
  Campaign Management, Content, Content Marketing, Content Strategy, Marketing Strategy