Content Marketing

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• Four Content Marketing Tips From Election DaySusan Levand
  Inspired by the Election Day, the following tips can help you make positive changes to your content marketing.
  Content, Content Marketing, Customer Engagement, Social Media
• Five Tips for Effective 'Emotional Branding'Jeannette de Beauvoir
  As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
  Brand Awareness, Brand Management, Branding, Content, Content Marketing, Customer Behavior, Customer Relationships
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• B2B Content Marketing Trends for 2015 [Infographic]Verónica Jarski
  What does the next year hold for B2B content marketing?
  B2B Marketing, Content, Content Marketing, Marketing Budgets, Marketing Strategy
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• Marketers' Five Favorite Holiday Image ThemesAyaz Nanji
  Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis.
  Content, Content Marketing, Research Summaries
• Brands Are Increasingly Posting Videos Directly to FacebookAyaz Nanji
  Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
  Content Marketing, Facebook, Research Summaries, Social Media, Social Networking, Videos, YouTube
• Content Marketing Lessons From the Battle Between Amazon and HachetteSeth Dotterer
  Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Websites
• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's JourneyBruce McKenzie
  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
  Advertising, Content Marketing, Content Strategy, Customer Engagement, Sales, Sales and Advertising, Videos
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• Four Ways to Help Guest Writers Contribute Great Content for Your Company BlogLisa Kasanicky
  A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Writing
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like, More!Angela Natividad
  Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch ...
  Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Five Steps to Creating a Video Marketing StrategyMichael Litt
  Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Sales, Videos, Web Content
• The 18 Publishers That Are Shared Most on Social NetworksAyaz Nanji
  Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
  Content, Content Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• 2015 B2B Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Research Summaries, Search Engine Marketing, Social Media, Web Content
• How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)Mandi Ellefson
  Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Inbound Marketing, Web Content, Writing
• The Biggest Obstacles to Digital Marketing SuccessAyaz Nanji
  Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Survey Data