Content Marketing

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• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• Are Your Marketing Videos Running Backwards?Russ Somers
  Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Three Ways to Visually Present Information (Without Spending a Fortune)Pooja Lohana
  Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more ...
  Content, Content Marketing, Customer Behavior, Customer Communications, Data, Presentations, Videos
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]Ayaz Nanji
  The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
  Brand Positioning, Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Five Reasons Your Awesome Content Isn't Going Viral [Infographic]Verónica Jarski
  You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems ...
  Content, Content Marketing, Content Strategy, Creativity, Facebook, Social Media, Twitter
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four Tips to Accelerate Sales Through the B2B Content FunnelPaul Gustafson
  Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Sales, Social Media, Thought Leadership
• Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]Verónica Jarski
  Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
  Content, Content Marketing, Data, Metrics, ROI, Videos, YouTube
• The Content Consumption Habits of LinkedIn UsersAyaz Nanji
  Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according ...
  Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• The Skinny on PR and How to Make It Work for YouWendy Marx
  To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that ...
  B2B Marketing, Content, Content Marketing, Public Relations
• How to Boost the Effectiveness of Your Online FormsAyaz Nanji
  How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to ...
  Content Marketing, Interactive Marketing, Online Marketing, Research Summaries, Web Content, Websites
• Do People Trust Content From Marketers?Ayaz Nanji
  Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• Three Signs You're Ready to Focus on Content MarketingCaleb Gonsalves
  What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
  Content, Content Marketing, Customer Engagement, Customer Relationships, Marketing Strategy
• How to Share Content Responsibly and Avoid Putting Your Organization at RiskRachel Foster
  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  Blogging Strategy, Content, Content Marketing, Management, Web Content
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• The Right Video Content for Your BrandSerban Enache
  To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  Branding, Content, Content Marketing, Engagement, Videos