Content Marketing

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• Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)Ryan Johnson
  Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't.
  Brand Management, Branding, Content, Content Marketing, Content Strategy
• #SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela Natividad
  Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, Social Networking, SocialSkim, Targeting, Twitter, Vine
• Four Tips for Cooking Up and Serving Consumable ContentJulie Wingerter
  As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Relationships, Inbound Marketing, Lead Generation, Sales
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• Who, How, and Why: Three Keys to Successful Content MarketingCallie Reynolds
  Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.
  Content, Content Marketing, Customer Behavior, Customer Relationships
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV
• How to Use Internet Memes to Market Your Content, Your Products, and Your BrandElizabeth Victor
  Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't ...
  Brand Awareness, Content, Content Marketing, Facebook, Humor, Instagram, Online Marketing, Pinterest, Social Media
• Three Surprising Ways You Can Use PPC to Enhance Your Content MarketingAdam Lundquist
  Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Facebook, Google, Online Marketing, PPC Campaigns, Social Media, Targeting
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Three Ways to Customize Content Across Social Channels for Greater ResponseKeith Quesenberry
  Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Integrated Marketing, Pinterest, Social Media, Twitter, Videos, Vine, Web Content, YouTube
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Content Marketing: The Leftover TrickTim Matthews
  It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Presentations, SlideShare, Social Media, Web Content, White Papers, Writing
• How Switching From Outbound to Inbound Selling Can Rewrite Your CareerTom Martin
  Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch.
  Content, Content Marketing, Inbound Marketing, Sales, Social Media
• Five Content Marketing Tips for Every HolidayKelvin Dang
  Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday.
  Blogging, Content, Content Marketing, Content Strategy, Writing
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• Seven Tips for Creating Credibility for a Marketable WebsiteDaniel Cochran
  Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Social Media, Web Content, Website Design, Websites
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• How Presentations Could Save Your Social Media StrategyScott Schwertly
  Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
  Content, Content Marketing, Marketing Tips, Online Marketing, Presentations, Social Media, Web Content