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• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• Email's Little Secret: 18 Words to Fly or Die ByMichael McCunney
  Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)
  Content, Copywriting, Email, Email Campaigns, Mobile Marketing, Sales, Writing
• Five Ways to Make the Most of Video for MarketingJim Rudden
  From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting ...
  Content, Content Marketing, Videos, Writing
• #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This WeekChristian Neri
  This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• Six Building Blocks of a High-Converting Lead Generation FormAshley Walsh
  Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable ...
  Content, Customer Acquisition, Direct Marketing, Email, Lead Generation, Sales, Web Content, Website Design
• The Biggest Mistakes Small Businesses Make With Their WebsitesAyaz Nanji
  Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
  Content, Research Summaries, Small Business, SMBs, Survey Data, Websites
• The State of Content and Influencer Marketing [Infographic]Laura Forer
  As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Budgets
• Anatomy of a Viral Video: A Tale of Two StoriesStephan Spencer
  Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.
  Content, Content Marketing, Social Media, Videos, Web Content, YouTube
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• How Brands Are Using Influencer ContentAyaz Nanji
  Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
  Content, Content Marketing, Influencer Marketing, Research Summaries, Survey Data
• How Small Marketing Teams Can Achieve Big Content WinsJacob Warwick
  Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Web Content
• #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This WeekChristian Neri
  Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; ...
  Advertising, Career Management, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Public Relations, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Three Ways UGC Influences Sales: The Case of Real-Customer PhotosJuliet Carnoy
  When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Behavior, Customer Relationships, E-Commerce, User-Generated Content, Web Content
• How to Write Compelling Email Content Customers Want to Read [Infographic]Laura Forer
  Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.
  Content, Email, Email Campaigns, Email Marketing, Email Subject Lines, ROI, Writing
• No Size Too Small: ABM for SMBsJosh Baez
  Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
  Account-Based Marketing, B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Targeting
• #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This WeekChristian Neri
  Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Television, TV, Twitter, YouTube
• The Ins and Outs of Awesome Infographics [Infographic]Laura Forer
  Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make ...
  Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior
• Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
  If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
  Branding, Campaign Management, Collaboration, Content, Digital Marketing, Project Management, Technology
• The Business Impact of Good Creative [Infographic]Laura Forer
  Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact ...
  Content, Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• Eight Simple SEO Mistakes Killing Your Content MarketingRonald Dod
  Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want ...
  Content, Google, Search Engine Marketing, SEO, Writing