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• The Top 10 Online Video Sites and YouTube ChannelsAyaz Nanji
  Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.
  Advertising, Content, Facebook, Google, Research Summaries, Videos, YouTube
• Seven Tips for Delivering Great PresentationsMatt Spaulding
  Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or ...
  Career Management, Content, Customer Acquisition, Presentations, Sales
• Three Innovative Ideas for Using Long-Form Content to Successfully Engage CustomersJason Illian
  Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
  Brand Awareness, Brand Loyalty, Brand Management, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Mobile Marketing, Smartphones
• Should Marketers Ditch YouTube for Facebook?Nicole Larraui
  When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
  Content, Content Marketing, Facebook, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media, Videos, Web Content, YouTube
• Four Powerful Tips for a Highly Effective B2B Social Media StrategyJawad Khan
  Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social ...
  B2B Marketing, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Analytics, Social Media, Twitter
• The Science Behind Why Native Ads Work [Infographic]Verónica Jarski
  Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
  Ad Copy, Advertising, Content, Customer Engagement, Customer Experience, Customer Insight, Sales and Advertising
• Three Mighty Good Reasons Your Prospects Delete Your Cold EmailsHeather Morgan
  Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients.
  Content, Customer Engagement, Email, Email Marketing, Writing
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• Top Six Ways to Grow Your Email Subscription ListLinda West
  Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  Content, Customer Relationships, Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• The Online Marketer's Guide to Social Media Contests [Infographic]Verónica Jarski
  Planning a social media contest? Check out these helpful tips and reminders about the new FTC regulations that affect social media contests.
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Marketing Tips, Promotions, Social Media
• Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]Verónica Jarski
  What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Instagram, Social Media
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data
• How to Supercharge Your Marketing With Visual Storytelling [Infographic]Verónica Jarski
  People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
  Content, Content Marketing, Creativity, Customer Engagement, Customer Relationships, Customer Retention, Facebook, Pinterest, Social Media, Videos