Marketing Resources: Smart Phones

• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
  More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
• Snackable Content: The Key to Engagementby Glenn Engler
  Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.
  More articles on Content, Customer Engagement, Smart Phones, Twitter, Videos
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  More articles on Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smart Phones, Website Design
• Five B2B Trends in Content, Social Media in 2011by Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.
  More articles on B2B Marketing, Content, Creativity, Customer Engagement, Smart Phones, Social Media, Videos
• Mobile Marketing: Top 10 Technical Design Considerationsby Robert Carroll
  Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design ...
  More articles on Content Marketing, Local Marketing, Mobile Marketing, Smart Phones, Web Content
• Five Reasons Why App-vertising Is Right for Your Businessby Adam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising ...
  More articles on Advertising, Branding, Marketing Tips, Measurement, Smart Phones
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audioby Christina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and ...
  More articles on B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing, Smart Phones
• Six Questions to Answer Before You Launch a Mobile SMS Campaignby Robert Sanchez
  Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions and concerns companies have when considering SMS—and some answers to help them jump over the hurdles.
  More articles on Customer Relationships, Marketing Tips, Mobile Marketing, Smart Phones, SMS
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the ...
  More articles on Customer Experience, Marketing Tips, New Media, Podcasting, Smart Phones
• Six Ways B2Bs Can Increase Their Marketing Impact With Mobileby Christina "CK" Kerley
  When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? Where do we even begin to integrate mobile media into our B2B ...
  More articles on Advertising, B2B Marketing, Lead Generation, Mobile Marketing, Smart Phones, Targeting, Videos, Website Design
• Better, Faster, Easier: Mobile's Marching Orders for B2B Marketersby Christina "CK" Kerley
  How can we make the work activities of our business audience better, faster, and easier through mobile? With more than half the planet currently owning mobile devices, and businesses well on board the anytime/anywhere mobile communications medium, this question serves ...
  More articles on B2B Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, SMS, Website Design
• Why Social, Mobile, and Email Are BFFs (Not Archenemies)by Morgan Stewart
  The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email and social networking.
  More articles on Collaboration, Email Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, Social Media
• Setting up a Mobile Marketing Program: A Primerby Allison Gower
  More articles on Advertising, Marketing Smarter, Mobile Marketing, Smart Phones, SMS

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• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  More articles on Customer Behavior, Research Summaries, Smart Phones
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  More articles on Digital Marketing, E-Commerce, Facebook, Research Summaries, Smart Phones
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Apple Forecast to Gain Share as Smartphones Surge
  Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a ...
  More articles on Forecasts, Research Summaries, Smart Phones
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  More articles on Mobile Marketing, Research Summaries, Smart Phones, Social Media, Social Networking
• Android and iOS Rule US Mobile Apps Market
  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  More articles on Forecasts, Mobile Marketing, Research Summaries, Small Business, Smart Phones
• Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences
  People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Smart Phones
• Most Young Adults in US Own a Smartphone
  Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone ...
  More articles on Demographics, Research Summaries, Smart Phones
• Half of Tweets About Steve Jobs's Death Sent via Apple Devices
  With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half ...
  More articles on Consumer Electronics, Research Summaries, Smart Phones, Social Media, Twitter
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  More articles on Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smart Phones
• Android Widens Smartphone Lead in August, RIM Slips
  Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according ...
  More articles on Google, Research Summaries, Smart Phones
• M-Commerce Taking Comparison Shopping to a New Level
  Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Few Smartphone Owners Check In With Geosocial Services
  Only 12% of adult smartphone owners in the US say they use their phones to check in with geosocial services such as Foursquare and Gowalla, whereas 55% use their smartphones ...
  More articles on Customer Behavior, Research Summaries, Smart Phones, Social Media
• Android Stats: Apps Twice as Popular as Mobile Web
  Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds ...
  More articles on Customer Behavior, Mobile Marketing, Nielsen Data, Research Summaries, Smart Phones
• Smartphone Users Frustrated With Mobile Web Experience
  Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just ...
  More articles on Customer Experience, Research Summaries, Smart Phones, Social Media
• Many Americans Working on Their Summer Vacations
  Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their ...
  More articles on Consumer Electronics, Research Summaries, Segmentation, Smart Phones
• 14M Americans Scanned QR Codes via Smartphone in June
  Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011, according to ...
  More articles on Customer Behavior, Research Summaries, Smart Phones
• Android Grabs 40% of US Smartphone Market
  Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to ...
  More articles on Google, Research Summaries, Smart Phones
• Mobile Security Threats: Android Owners Least Prepared
  Android owners are the least prepared for mobile security threats: 39% say they haven't taken any precautions to prevent someone from misusing data on their cell phone if it were ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones

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Smart Phones case studies, deconstructing real life examples and illustrating lessons learned

• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos

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Smart Phones online seminar broadcasts from the best minds in marketing

• Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on 12/10/2009
  More seminars on Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smart Phones

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Smart Phones marketing downloads for the busy professional

• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS

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