Smart Phones: How-to articles covering the latest marketing tactics, tips, and strategies.

• The State of Digital Content [Infographic]Verónica Maria Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smart Phones
• Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
  Content, Content Marketing, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, Videos, YouTube
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smart Phones, Social Media
• The App Arms Race: iOS vs. Android [Infographic]Verónica Maria Jarski
  The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the ...
  Consumer Electronics, Customer Behavior, Demographics, High-Tech Marketing, Mobile Marketing, Smart Phones, Technology
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smart Phones, Social Networking
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smart Phones, Technology
• Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
  Email, High-Tech Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Smart Phones, Technology
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smart Phones, Social Media
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smart Phones

Smart Phones: Online seminar broadcasts from the best minds in marketing

• Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on 12/10/2009 with Carla White
  Think putting your brand in someone's pocket is impossible? Maybe not!
  Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smart Phones

Smart Phones: Marketing downloads for the busy professional

• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS