Marketing Resources: Trade Shows/Events

• Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  More articles on Marketing Tips, Mobile Marketing, Print Collateral, Sales, Trade Shows/Events
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
  More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
• The Introverted Marketer's Guide to Attending a Conferenceby Lisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference.
  More articles on Marketing Budgets, Marketing Tips, Networking, ROI, Trade Shows/Events
• The Value of Face-to-Face Marketing in a Virtual Ageby Rob Murphy
  Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
  More articles on Branding, Customer Acquisition, Marketing Smarter, Trade Shows/Events
• Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
  Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
  More articles on Collaboration, LinkedIn, Public Speaking, Trade Shows/Events
• Knowing Where You Stand After a Tradeshowby Rob Murphy
  Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
  More articles on Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Trade Shows/Events
• Make Your Next Tradeshow a 'Qualified' Successby Rob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.
  More articles on Community, Creativity, Lead Generation, Marketing Tips, Targeting, Trade Shows/Events
• How to Engage a Tradeshow Audience Year-Roundby Rob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  More articles on Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Trade Shows/Events
• Let Your Brand Shine at Tradeshows by Rob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, ...
  More articles on Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
• Tips for Creating Traffic-Stopping Tradeshow Boothsby Stephanie Janard
  If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a ...
  More articles on Creativity, Marketing Tips, Trade Shows/Events
• Get a Speaking Gig: How Event Producers Decide Who Gets Onstageby Helena Bouchez
  Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's ...
  More articles on Google, Marketing Tips, Public Speaking, Trade Shows/Events, Websites
• How to Run Your Own Successful Virtual Conferenceby Kimberly Smith
  Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
  More articles on Hiring Outside Resources, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sponsorship, Trade Shows/Events
• Grow Your Opt-in Email List: A Five-Step Guideby Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• Six Steps to Forging Customer Relationships at Tradeshows and Conferencesby Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Baseby Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Trade Shows/Events, Website Design
• Seven Tips for Marketing Events With Paid Searchby Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  More articles on Copywriting, Keywords, Marketing Tips, Search Engines, Trade Shows/Events, Web Copy, Websites
• Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOWby Michael Goodman
  Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...
  More articles on Advertising, Email Marketing, Marketing Tips, PPC Campaigns, Public Relations, Sponsorship, Trade Shows/Events
• Face-to-Face Marketing: When Media Alone Is Not Enoughby Judi Schindler
  While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to supplement your media program. That's when you need to think ...
  More articles on Customer Engagement, Targeting, Trade Shows/Events
• How to Successfully Moderate a Conference Panelby Jeremiah Owyang
  Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
  More articles on PowerPoint, Public Speaking, Trade Shows/Events
• MarketingProfs Podcast: Networks, PURLs and a Meatballby John Wall, Christopher Penn
  Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that ...
  More articles on Marketing Budgets, Marketing Strategy, Metrics, Social Media, Trade Shows/Events

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• Three Tips for the Introverted Conference Attendee
  Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
  More articles on Marketing Smarter, Networking, Trade Shows/Events
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]by Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  More articles on Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Media, Trade Shows/Events, Videos
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  More articles on Marketing Tips, Networking, Social Networking, Trade Shows/Events
• Three Tips for Tradeshow Success
  "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your ...
  More articles on Marketing Tips, Sales, Trade Shows/Events
• Marketers to Boost Spending on Virtual Events
  Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows ...
  More articles on Marketing Budgets, Research Summaries, Trade Shows/Events, Webinars
• Email Lessons From a Bridal Expo
  In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled ...
  More articles on Customer Engagement, Email Marketing, Trade Shows/Events
• B2B Media Platform Q3 Revenues Down
  Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
  More articles on B2B Marketing, Marketing Budgets, Print Collateral, Research Summaries, Trade Shows/Events
• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  More articles on Advertising, Email Marketing, Marketing Budgets, Research, Trade Shows/Events
• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  More articles on Email Marketing, Marketing Tips, Newsletters, Trade Shows/Events
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  More articles on Customer Behavior, Marketing Analytics, Metrics, Trade Shows/Events
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  More articles on Economic Crisis, Marketing Inspiration, Trade Shows/Events
• Don't You Dare Disappoint 'Em
  If you attend as many conferences as Mack Collier, you'll develop a keen sense of factors that make the difference between a successful event and an also-ran. In a post ...
  More articles on Customer Experience, Marketing Inspiration, Trade Shows/Events
• The Big Three
  This October, MarketingProfs is hosting the Digital Marketing Mixer in Scottsdale, Arizona, where a stellar line-up of experts will address the Big Three of online marketing: Email, Search and Social ...
  More articles on Marketing Inspiration, Trade Shows/Events

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Trade Shows/Events case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live Eventsby Colorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic.
  More case studies on Case Studies, Interactive Marketing, Non Profits, Trade Shows/Events, Websites
• A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percentby The Points of Light Foundation
  The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.
  More case studies on Case Studies, Direct Marketing, Non Profits, Trade Shows/Events

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Trade Shows/Events online seminar broadcasts from the best minds in marketing

• Make Your Next Tradeshow a Qualified SuccessBroadcast on 12/8/2011 11:00:00 AM
  More seminars on Customer Engagement, Lead Generation, Trade Shows/Events
• Boost Your Booth: Tradeshow Strategies That WorkBroadcast on 2/17/2011 11:00:00 AM
  More seminars on Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Trade Shows/Events
• The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing StrategyBroadcast on 10/1/2009 11:00:00 AM
  More seminars on Customer Engagement, Digital Marketing, ROI, Social Media, Trade Shows/Events
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• Beyond Trade Show Metrics: Improving Your Event Marketing ROIBroadcast on 7/10/2008 11:00:00 AM
  More seminars on Measurement, Metrics, ROI, Trade Shows/Events
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Broadcast on 5/18/2007 11:00:00 AM
  More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingBroadcast on 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• Trade Show Strategies: Ways to Get Bigger Bang from Your Marketing BuckBroadcast on 1/19/2006 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Promotions, Trade Shows/Events

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Trade Shows/Events Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 10:00:00 AM
  More Take 10 on Marketing Tips, Networking, Social Media, Trade Shows/Events, Webinars, Word of Mouth
• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, LinkedIn, Marketing Tips, Trade Shows/Events, Value Propositions, Word of Mouth

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Trade Shows/Events marketing downloads for the busy professional

• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events

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