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Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
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Four Event Marketing Predictions for 2012by Kristin Veach
Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
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The Introverted Marketer's Guide to Attending a Conferenceby Lisa Petrilli
Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference.
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The Value of Face-to-Face Marketing in a Virtual Ageby Rob Murphy
Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
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Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
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Knowing Where You Stand After a Tradeshowby Rob Murphy
Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
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Make Your Next Tradeshow a 'Qualified' Successby Rob Murphy
Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.
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How to Engage a Tradeshow Audience Year-Roundby Rob Murphy
When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
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Let Your Brand Shine at Tradeshows by Rob Murphy
A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, ...
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Tips for Creating Traffic-Stopping Tradeshow Boothsby Stephanie Janard
If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying for the same prize, you may find yourself behaving a ...
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Get a Speaking Gig: How Event Producers Decide Who Gets Onstageby Helena Bouchez
Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's ...
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How to Run Your Own Successful Virtual Conference
by Kimberly SmithIntrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
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Grow Your Opt-in Email List: A Five-Step Guide
by Kimberly SmithConsistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
More articles on
Copywriting,
Customer Experience,
Email Lists,
Email Marketing,
Landing Pages,
Promotions,
ROI,
Social Media,
Testing,
Trade Shows/Events,
Website Design
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Six Steps to Forging Customer Relationships at Tradeshows and Conferences
by Kimberly SmithTradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
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Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Baseby Ruth P. Stevens
Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
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Seven Tips for Marketing Events With Paid Searchby Brian Combs
Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
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Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW
by Michael GoodmanEffective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size.
Here are eight low-cost tools you can use immediately ...
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Face-to-Face Marketing: When Media Alone Is Not Enoughby Judi Schindler
While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to supplement your media program. That's when you need to think ...
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How to Successfully Moderate a Conference Panelby Jeremiah Owyang
Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
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MarketingProfs Podcast: Networks, PURLs and a Meatballby John Wall, Christopher Penn
Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana.
All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that ...