Non Profits: How-to articles covering the latest marketing tactics, tips, and strategies.

• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Non Profits, Research Summaries, Social Media, Social Networking, Twitter
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Non Profits, Pinterest
• Why Being Human Matters in MarketingEmily Eldridge
  Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
  Customer Behavior, Customer Relationships, Non Profits, Pricing, Research, Social Media, Value Propositions
• What Are the Top Nonprofit US Brands?
  The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
  Brand Awareness, Brand Equity, Non Profits, Research Summaries
• Four Worthy Marketing Lessons From Kickstarter
  From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've ...
  Customer Engagement, Non Profits, Social Media
• How to Use Social Media to Boost Response the Way Nonprofits Do
  You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  Customer Engagement, Non Profits, Social Media, YouTube
• Incite Change in a Moment's Text
  Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  Mobile Marketing, Non Profits, SMS
• I Chat for a Good Cause
  The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  Non Profits, Recession, Social Media
• Five Ways to Build Trust—and Tipping Points for ChoiceAnthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from ...
  Brand Positioning, Community, Marketing Tips, Non Profits, Word of Mouth

Non Profits: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management
• Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]by Matthew Grant
  Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
  Marketing Analytics, Marketing Smarts, Measurement, Metrics, Non Profits, ROI, Social Media, Web Analytics

Non Profits: Online seminar broadcasts from the best minds in marketing

• Sharing is CaringBroadcast on 4/11/2013 with Stephanie Filer
  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike.
  Community, Customer Engagement, Facebook, Marketing Strategy, Non Profits, Social Media, Social Networking
• Creating Profitable Marketing Partnerships with NonprofitsBroadcast on 8/23/2007 with Gail Z. Martin
  Looking for a way to support your community and extend your marketing? Want to "give back" while getting ahead?Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities.
  Collaboration, Marketing Tips, Non Profits, Public Relations

Non Profits: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Convince People to Take Action for Your CauseReleased on 3/30/2012 with Katya Andresen
  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action.
  Community, Customer Behavior, Customer Relationships, Marketing Strategy, Non Profits, Public Relations, Take 10
• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on 11/18/2011 with Robert Wu
  In just 10 minutes, discover five key tactics for successful fundraising campaigns. Learn about the pros and cons of forming partnerships for fundraising, how to use storytelling to garner more interest, and how to create an army of fundraisers to help you raise the flag for your cause.
  Content, Customer Engagement, Marketing Tips, Non Profits, Take 10