Marketing Resources: Non Profits

• Five Ways to Build Trust—and Tipping Points for Choiceby Anthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five ...
  More articles on Brand Positioning, Community, Marketing Tips, Non Profits, Word of Mouth
• Think and Act Like a Nonprofit to Deepen Connections and Build Relationshipsby Roger Sametz
  For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money management, and leadership. They have also learned how to keep ...
  More articles on Community, Customer Engagement, Customer Relationships, Marketing Smarter, Non Profits, Targeting, Value Propositions
• Holiday Email Tactics for Nonprofitsby Winston Bowden
  Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. Like retailers, nonprofits should be thinking about how they can ...
  More articles on Email Campaigns, Email Marketing, Non Profits
• Email Marketing for Nonprofitsby Winston Bowden
  Nonprofits are confronted with many of the questions that any other enterprise often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment? How can I determine what my ...
  More articles on Email Campaigns, Email Marketing, Non Profits
• MarketingProfs Book Club: Q&A with 'Robin Hood Marketing' Authorby Christina "CK" Kerley
  The MarketingProfs Book Club is back! "Robin Hood Marketing" shows how to sell your cause as successfully as the great marketers of corporate America sell their brands and products. Here's how nonprofits can "steal" tactics from the big brands.
  More articles on Customer Engagement, Marketing Budgets, Non Profits
• Prospect Follow-Up: The Need for Speedby Elaine Fogel
  People are often in a rush to get their needs fulfilled. Decision-makers want things done yesterday. In other words: Responding to prospects in a timely manner is critical for customer acquisition and retention. Whether companies manage B2C or B2B relationships, ...
  More articles on B2B Marketing, Customer Experience, Non Profits, Sales, Small Business
• Seven Steps to Building a Strong Nonprofit Brandby Laura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful nonprofit organization to help people, you still need to follow ...
  More articles on Branding, Logos, Naming, Non Profits, Targeting
• Strategic Social Marketing for Nonprofitsby Nedra Kline Weinreich
  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, ...
  More articles on Blogging, Non Profits, Positioning, Social Media, Social Networking
• Q&A With Chris Maher: Marketing's Lost Soulsby Ann Handley
  Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that Chris is a little different from your average agency guy. ...
  More articles on Advertising, B2B Marketing, Email Marketing, Non Profits, Public Speaking
• Internal Customer Service: Why It Matters (and How to Apply It)by Elaine Fogel
  Whether your company or organization is large or small, providing good customer service begins with the internal environment. Employee satisfaction, customer loyalty, and profitability are all interconnected. Anyone who plays a role in your organization producing or supporting your end ...
  More articles on Branding, Collaboration, Customer Experience, Customer Retention, Customer Service, Marketing Tips, Non Profits, Word of Mouth
• The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketingby Elaine Fogel
  Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business and Marketing Plan in tow enables you to evaluate any ...
  More articles on Marketing Plans, Marketing Strategy, Metrics, Non Profits, Positioning, Segmentation, SWOT, Writing
• The Nonprofit Business and Marketing Plan--Part 1: Your Road Mapby Elaine Fogel
  In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written plans, focusing instead on generating revenue and simply staying alive in their markets. But going ...
  More articles on Benchmarking, Marketing Plans, Marketing Strategy, Non Profits, ROI, Targeting, Writing
• Marketing Challenge: Four Low-Cost Ways to Create a Household Nameby Hank Stroll
  This week, our regularly featured "SWOT Team" column gets a new name as it becomes the weekly "Marketing Challenge" column. In it, a reader asks: How do I create a big splash on little cash? Readers respond with ...
  More articles on Brand Awareness, Marketing Challenges, Non Profits, Press Releases, Targeting, Word of Mouth
• Cause-Related Marketing: Does Corporate America Genuinely Care?by Elaine Fogel
  When corporate America participates in cause-related marketing programs, it enhances its image, customers show greater loyalty, the public recognizes companies as good corporate citizens, and the companies gain a competitive advantage in staff recruitment and retention. But does corporate America ...
  More articles on Brand Loyalty, Non Profits, Sponsorship
• SWOT Team: Fighting for the Right to Trainby Hank Stroll
  This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent PR coverage?
  More articles on Creativity, Marketing Challenges, Non Profits, Public Relations, Targeting
• SWOT Team: Damage Control During Difficult Timesby Hank Stroll, Yvonne Bailey
  his week, weigh in with your own two cents: How can PR pave the way to recovery for a company coming out of financial difficulty? Also: How do you maximize loyalty during a transition?
  More articles on Collaboration, Customer Engagement, Customer Retention, Marketing Challenges, Non Profits
• Making Marketing Matter: An Interview With March of Dimes SVP Doug Staplesby Roy Young
  With incidences of polio now rare, the March of Dimes has had to reinvent itself. Read how Doug Staples, the top marketing executive, makes marketing matter in the nonprofit organization.
  More articles on Collaboration, Logos, Management, Non Profits, Positioning
• Cause Marketing: Taking a Cue From the Private Sectorby Kathy Klotz-Guest
  Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too.
  More articles on Economic Crisis, Marketing Strategy, Non Profits, Positioning
• Dear Tig: Sales Cannibals, Selling Not-for-Profits, and Who “Owns” Advertising?by Tig Tillinghast
  Tig's back with another installment of his Dear Abby for Marketers. This week, do offline sales cannibalize online sales? Also -- who "owns” advertising? The agency, or the client who inspired the work?
  More articles on Advertising, Marketing Challenges, Newsletters, Non Profits, Sales, Sponsorship
• Branding the Non-Profit by Kristine Kirby Webster
  Here's what non-profits need to know (and what for-profits can learn) about branding.
  More articles on Brand Equity, Branding, Customer Experience, Customer Relationships, Logos, Management, Non Profits

See all 21 marketing articles related to Non Profits

• How to Use Social Media to Boost Response the Way Nonprofits Do
  You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  More articles on Customer Engagement, Non Profits, Social Media, YouTube
• Incite Change in a Moment's Text
  Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  More articles on Mobile Marketing, Non Profits, SMS
• I Chat for a Good Cause
  The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  More articles on Non Profits, Recession, Social Media
• Top 15 Community-Related Websites, July 2009
  CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue ...
  More articles on Metrics, Non Profits, Research Summaries, Segmentation, Websites
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's ...
  More articles on Community, Non Profits, Social Media, Twitter, Websites, Word of Mouth
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
  More articles on Humor, Non Profits, Social Media, Videos, Women, Word of Mouth

See all Daily Posts in our library

Non Profits case studies, deconstructing real life examples and illustrating lessons learned

• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
  More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater Washington
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.
  More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live Eventsby Colorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic.
  More case studies on Case Studies, Interactive Marketing, Non Profits, Trade Shows/Events, Websites
• How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports Authority
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
  More case studies on Brand Awareness, Case Studies, Collaboration, Newsletters, Non Profits, Videos
• How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New Membersby San Francisco Health Plan
  A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of its local residents—but the community has large Hispanic, Vietnamese and Chinese populations, as well as other ethnic groups.
  More case studies on Case Studies, Customer Engagement, Marketing Plans, Non Profits, Segmentation
• How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit Missionby Museum of Science, Boston
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science and technology and their importance for individuals and for society." The Museum attracts about 1.6 million visitors a year, including more than 50,000 members who visit regularly. Corporate branding and marketing for fundraising purposes hadn't been given much thought, but in 2001, as the U.S. stock market collapsed and the global economy slowed, the Museum found itself stretched for donors. It realized it was time to start marketing itself. Pioneering any major ...
  More case studies on Case Studies, Collaboration, Marketing Inspiration, Non Profits, Sponsorship
• A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percentby The Points of Light Foundation
  The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.
  More case studies on Case Studies, Direct Marketing, Non Profits, Trade Shows/Events

See all Case Studies in our library

Non Profits online seminar broadcasts from the best minds in marketing

• Creating Profitable Marketing Partnerships with NonprofitsBroadcast on 8/23/2007
  More seminars on Collaboration, Marketing Tips, Non Profits, Public Relations

See all On Demand Seminars in our library

Non Profits Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on 11/18/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Non Profits

See all Take 10 Webcasts in our library